Customer segmentation is the process of grouping customers by specific likeness. Creating customer segmentation enables a business to target specific groups of customers and personalize marketing for each group.

Student feedback led to a BRAND NEW CHEAT SHEET on customer segmentation and a major overhaul to our Week 6 Modeling Chapter in our Business Analysis with R Course.

The first article in a 3-part series on Excel to R, this article walks the reader through a Marketing Case Study exposing the 10X productivity boost from switching from Excel to R.

With the latest integration of Python into the RStudio IDE, RStudio is making the case for a powerful multi-language Data Science IDE.

The ultimate R cheat sheet links to the documentation and cheat sheets for every major R package. It just got even better with a brand new second page containing special topics and R packages!

The perfect foundational data science education program! We've crafted an amazing course for those seeking to break into data science for business!

We've crafted an amazing course for those seeking to break into data science for business! We've combined a revolutionary system with a clear-cut path, a cheat sheet that connects every resource learned in the course, two end-to-end projects, and 50 plus tools into one 7 -week course! The perfect data science education program to kick off 2019!

In this marketing analysis, we used promotion campaign data from a fast-food business to determine which promotion produced the most sales.

This article demonstrates a real-world case study for business forecasting with regression models including artificial neural networks (ANNs) with Keras

Our Black Friday Savings has just been extended through Cyber Monday - Save 35% OFF our Flagship Data Science Course!

It's Black Friday - Save 35% OFF our Flagship Data Science Course!

Create strategies for management to reduce employee attrition. This week is designed to integrate critical thinking and strategy development with data-driven decision making.