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In this marketing analysis, we used promotion campaign data from a fast-food business to determine which promotion produced the most sales.

This article demonstrates a real-world case study for business forecasting with regression models including artificial neural networks (ANNs) with Keras

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Create strategies for management to reduce employee attrition. This week is designed to integrate critical thinking and strategy development with data-driven decision making.

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This week will extend what you learned from the Expected Value by performing an optimization and sensitivity analysis.

Learn everything you need to know about the Expected Value Framework. The Expected Value Framework is way to apply an expected value to a classification model - it connects a machine learning classification model to ROI for the business.

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