Kmeans clusering is an unsupervised machine learning algorithm that can be used to segment customers into similar groups for marketing.
These are 3 Rules I learned through my consulting experience that have helped me be able to deliver results with data science.
We have just released a new 1-HOUR COURSE - Build a Strategic Database with Web Scraping - Through Learning Labs PRO.
Customer segmentation is the process of grouping customers by specific likeness. Creating customer segmentation enables a business to target specific groups of customers and personalize marketing for each group.
Student feedback led to a BRAND NEW CHEAT SHEET on customer segmentation and a major overhaul to our Week 6 Modeling Chapter in our Business Analysis with R Course.
The first article in a 3-part series on Excel to R, this article walks the reader through a Marketing Case Study exposing the 10X productivity boost from switching from Excel to R.
With the latest integration of Python into the RStudio IDE, RStudio is making the case for a powerful multi-language Data Science IDE.
The ultimate R cheat sheet links to the documentation and cheat sheets for every major R package. It just got even better with a brand new second page containing special topics and R packages!
The perfect foundational data science education program! We've crafted an amazing course for those seeking to break into data science for business!