Kmeans clusering is an unsupervised machine learning algorithm that can be used to segment customers into similar groups for marketing.

These are 3 Rules I learned through my consulting experience that have helped me be able to deliver results with data science.

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Experience how to implement Machine Learning for A/B Testing step-by-step

Customer segmentation is the process of grouping customers by specific likeness. Creating customer segmentation enables a business to target specific groups of customers and personalize marketing for each group.

Student feedback led to a BRAND NEW CHEAT SHEET on customer segmentation and a major overhaul to our Week 6 Modeling Chapter in our Business Analysis with R Course.

The first article in a 3-part series on Excel to R, this article walks the reader through a Marketing Case Study exposing the 10X productivity boost from switching from Excel to R.

With the latest integration of Python into the RStudio IDE, RStudio is making the case for a powerful multi-language Data Science IDE.

The ultimate R cheat sheet links to the documentation and cheat sheets for every major R package. It just got even better with a brand new second page containing special topics and R packages!

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